Increased Value of Output for Producers increase of 78% (2017 AGM report) & contributed to the 6% growth on Canadian Beef export sales. This was a globally integrated program NA, APAC, LATAM , EMEA. Supported Sustainability initiatives of the Canadian Beef Industry.
Actively participated in International Brand Canada trade missions of Agriculture & Agri Food Canada collaborating with the Canadian Agriculture & Agri-Food Minister the Honorable Lawrence MacAulay . Secured three-five year funding from AAFC to support global operations
Initiated Global Quant-Qual Market Research for Canada Beef in NA, China, Japan, SE Asia & LATAM & led team in creating a Customer Value Segmentation Model. This contributed to the growth of export markets & increase in brand awareness from an estimated 15% to 82%
Supported marketing initiatives of Dairy Farmers of Canada by leveraging Saputo's market leadership position in the fluid dairy segment to help increase milk consumption among teens & lapsed users.
In collaboration with the Leadership Team, developed communications materials for organizations. Created Board Manuals, Information files for members, event planning /theme for community events, wrote internal newsletter, copywriting, website content, information writing, data entry in Central filing. Stakeholders’ communications & government relations .
As Executive Director managed refugee home sponsored of Faith Fellowship Baptist Church. Attended to the needs of refugee families.
Founded a Non-Profit Organization in Vancouver with the mission of providing food for the urban poor in the Philippines in collaboration with local faith-based organizations
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