Re-launched Milk 2 Go in a new bottle design with bold graphics, range of flavors. Successfully targeted teens through vending program, convenience stores. Propelled the brand as the No. 1 single serve dairy beverage in Canada.
Played a pivotal role in the launch of Silk Heart-Health, the first cholesterol lowering soy milk in the USA.
Played a pivotal role in the launch of Bayer Supradyne cholesterol-lowering supplement in the EU.
Relaunched Kraft Filled Cheese , Kraft Miracle Whip, Mayonnaise and Kool Aid gaining over 10% market share points in six months
Re-launched Oral Care line of Warner Lambert in APAC : Listerine & Efferdent . Repositioned the brand to increase out of home usage, making Listerine the market leader in the mouthwash segment.
Relaunched Halls targeting teens via new TV commercial and pillow-pack packaging. TVC adopted across SE Asian region. Market share gain of 15% points YOY.
Prepared brand campaign materials in the APAC region Mead Johnson accounts including baby formula- Enfamil and Quinolone.
Developed with creatives for Kao-Japan Protein Shampoo and Conditioner TV commercial including copy and storyboard writing.
Successfully re-launched AFIA brand in the MENA region making it the undisputed market leader in the healthy cooking oil segment.
AWARD-WINNING CAMPAIGN
Received Canadian Agri-Marketing Association (CAMA) First Place -Print Campaign 2016.
Prepared the copy and visual design concept for a full online and B2C print campaign entitled:"World Class Quality. Locally made Relationships."
Globalization and technological convergence demanded a new plot -and staying connected to the community was key to sustainability and advancing business expansion plans in the region. Prepared print ads, brochures, Annual Report copy, and editing.
Played a pivotal role in the launch of CrediMax -created the brand name for this credit card brand for a leading bank in the Gulf Region aimed at increasing personal loans and investments.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.